Erva de coelho (Pericallis aurita)

Up to 1.5 m tall, very branched, fragile stalks. Leaves heart-shaped to triangular-ovate, pubescent and white-tomentose beneath, and auricles or ear-like projections on the leaf stalk. Floral capitula are arranged in numerous clusters of pinkish or purple flowers and paler ligules. Found in wooded areas of evergreen forests on the main island (Madeira), where it thrives in glades and on the edges of paths and tracks, although it can also be seen on a peak in Porto Santo. It is the only taxon of the genus Pericallis in this archipelago, unlike the Canary Islands, where these plants have undergone considerable diversification. Another species can also be found in the Azores: Pericallis malvifolia.